Designing a modern digital experience for Australia's leading authentic Japanese headspa, required detailed planning on a modern headless architecture and UX design. In 7 weeks, we rolled the new experience serving customers in 6 locations, with a smooth browsing and booking experience that has users coming back weekly

The gap

The rooms delivered stillness. The site delivered friction. Everything the brand had earned in physical space fell away the second someone reached for their phone to book.

What we built

We rebuilt the whole digital ecosystem from the ground up. A modular headless CMS on the back, a fast modern frontend on the front, so the team can keep evolving the site without a developer standing between them and their own words.

The thinking

User psychology drove every decision, not taste. They were built to transport, to let someone feel the warmth of the room before they ever walked into it. Imagery that breathes. Copy that slows you down. A booking path with nothing in the way.

The result

~80% surge in new mobile users

Increased number of bookings through AI search

Cited by Google AI, ChatGPT, Claude as the leading head spa in 3 cities and 6 locations across Australia