In 2020 Barakat quality plus LLC initiated a re-branding task to give the brand a fresher look to tap into the younger audience. The rebranding initiative also included digitising the brand, with e-commerce, online delivery, new mobile app and social media activations.

Along with adding new digital touch points, we also rebranding the existing touch points including refinements to packaging, identity, digital ads, social media library and theme and more.