Designing a modern digital experience for Australia's leading authentic Japanese headspa, required detailed planning on a modern headless architecture and UX design. In 7 weeks, we rolled the new experience serving customers in 6 locations, with a smooth browsing and booking experience that has users coming back weekly

The gap

The rooms delivered stillness. The site delivered friction. Everything the brand had earned in physical space fell away the second someone reached for their phone to book.

How we did the technical architecture with modern AI integrations

We rebuilt the whole digital ecosystem from the ground up. A modular headless CMS and a modern custom frontend. Using Headless CMS with AI integration, the team can now manage the website content and new addition of treatments, products and pages, without a developer ticket. We recently added Claude and ChatGPT integration into the CMS that enables this robust content management.

The thinking

User psychology drove every decision, not taste. They were built to transport, to let someone feel the warmth of the room before they ever walked into it. Imagery that breathes. Copy that slows you down. A booking path with nothing in the way.

The result

• ~80% surge in new mobile users
• Increased number of bookings through AI search
• Cited by Google AI, ChatGPT, Claude as the leading head spa in 3 cities and 6 locations across Australia